Marine Protection
Our History
SeaWorld’s long-standing history dates back to the early 1960s, when four graduates of UCLA originally had the idea to construct
an underwater restaurant. When those plans were eventually deemed unfeasible for construction purposes, they decided to go another route and open up a marine zoological park. Thus, SeaWorld was born.
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The first SeaWorld was not built in Orlando, but actually in
San Diego, Calif. With an initial investment of only .5 million dollars, SeaWorld San Diego opened on March 21, 1964 with only 45 employees, several dolphins, sea lions and two seawater aquariums. The park was an instant success, drawing in over 400,000 visitors
its first year alone. Four years later, in 1968, SeaWorld offered
its stock publicly, enabling the company to further its growth oppor
tunities. Soon after, in 1970, a second SeaWorld park opened
in Aurora, Ohio, near Cleveland.
Our History Timeline
Logo Redesign Process
First Round: Using three concepts connection, sustainability and protection to design the new logo.
Second Round: Narrowing down to select protection as the concept, so most of the logos using shield shape to design.
Third Round: Designing the letter
's" with ocean elements or shield shape. Then chose two logos to development on the computer.
Our New Logo
FINAL DIRECTION
We got inspiration of the new logo from two elements,
including a shield and the shape of “S”. The shield connect with my one of the key word–protection, and “S” repre-
sents the SeaWorld.
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This logo connect with our brand new mission statement of
providing opportunities to help people to protect marine
animals and oceans.
LOGO ANATOMY
The new brand logo is built with the “X” value as a unit of
measurement. The “X” equals the stroke width of the logo, which will looks balanced. The symbol can use alone or with the wordmark, the alignment and proportions of this signature should not be changed in any way.
LOGO CLEAR SPACE
For ultimate visibility and impact, it is important to retain
a designed clear space around the signature. To create maximum impact, keep the space around the mark free from other text and graphics. The clear space on each
side of the mark should always be equal to the x-height
of the logo.
BRAND COLOR
Consistent color usage ensures maximum brand
recognition, the three colors are the foundation of the brand and should always be used properly to
reinforce brand equity.
Our Future Directions
As we have developed an identity to secure our appearance in the future, it is even more important to know where our brand will be and what is will be doing in the future. The following chart and lists show the possibilities for our future.
