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Welcome to

the new SeaWorld!

Why Zero Waste

About Us

Our brand soul is creating a conservation relationship between humans and marine animals.

SeaWorld Parks & Entertainment is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.

We are one of the world’s foremost zoological

organizations and a global leader in animal hus-

bandry, behavioral management, veterinary

care and animal welfare.

We also rescue and rehabilitate marine animals that are ill, injured, orphaned or abandoned, with the goal of returning them to the wild.


The SeaWorld and Busch Gardens rescue teams

have helped more than 35,000 animals in

need over the last 50 years. Our own or license

a portfolio of recognized brands including SeaWorld, Busch Gardens and Sea Rescue. Over our more than 50-year history, they have built

a diversified portfolio of 12 destination and regional theme parks that are grouped in key markets across the United States. 

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Our new mission is providing opportunities to help people to protect marine animals and oceans.

WhatLeading Us


Connect between humans and marine animals

SeaWorld prefers to provide a chance, which will let people more closely with marine animals in thefuture. 

SeaWorld will provide lots of forms that educate people how to protect marine animals and oceans when they interact with them.

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Marine environment sustainable development.

SeaWorld will organize some programs or events re-

lated to ocean protection. Humans get a lot from marine animals and oceans like entertainment, food and marine knowledge, with the development of

the society, the marine environment is getting worse. So how to protect the environment is always the 

SeaWorld wants to do. 



Protect marine animals and oceans.

SeaWorld has always been committed to protecting 

oceans and marine animals. Deterioration of the marine environment and human activities have caused harm to marine animals,  SeaWorld will help with marine animals and oceans in different ways.

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Rebranding Process

SeaWorld-Visual Strategy Guide -- GR 604
SeaWorld-Visual Development Guide -- GR
SeaWorld-Visual Standards Guide -- GR 60
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